Paris, more Gartner at Europlaza at La Défense. Flattered to meet Neil McMurchy for a special marketing analysis session dedicated to Mindus. What to do, and what not to do! Focus on the right target.
Neil McMurchy is Research Vice President in Gartner Research and part of the Technology Go-to-Market team. Mr. McMurchy's personal areas of specialization include the impact of digital business on software and service providers and their business models, growth strategies, organizing startups for growth, channel strategies and programs, enterprise and key account strategies, partner recruitment, go-to-market strategies, and entry into new and emerging markets. He has extensive engagement with Gartner clients in EMEA, Asia and North America.