Digital Working For Mankind
“People are always talking about a digital transition without realising that it has already happened and that we can't go back to the past – but the system can be improved. Digital has now taken predominant place in our daily lives, along with all the issues that come with it and, in particular, in terms of data protection and confidentiality. Currently, each time you make an online request, you are traceable and your personal information can be transmitted and shared without you realising it. The time has come for ways to make usage simpler, more secure and less energy-hungry and that is exactly what IIZI is going to allow us to do,” explains Nathalie Mindus, whose company does not directly create apps but offers developers and consultants a new way of working. Mindus takes care of everything: the platform, the server, storage, maintenance and roll-out. Users will no longer have to do updates, as this will happen automatically each time an app is opened. There's no more waiting for downloads to finish and, above all, no more worrying about one's personal information, as you can now decide whether you are traceable nor not by choosing whether or not to be on the cloud.
The Minduses believe that digital ought to be at the service of mankind and not the other way round, which is why they chose this alternative route and remain convinced that this is the only way for digital: “The working practices, needs and expectations of users have changed and from now on it is they who have the power and make the decisions. In a hyper-connected world, we need to change our habits – digital has become a consumer product and it needs to be instantly available.”
Sustainable Equals Adaptable
“With IIZI, businesses can adapt themselves to the tastes and desires of their clients and thoroughly explore personalisation possibilities in order to create loyalty which is also essential in terms of sustainability. IIZI is a dynamic platform, designed to evolve and there are a myriad of possibilities, including artificial intelligence, machine learning, 3D and the Internet of Things,” explains Nathalie Mindus, who also believes that digitalisation should be regulated: “Today's company bosses are skilled in business terms but there are deep gaps in their knowledge in terms of digital, which can be very damaging for a company. Awareness needs to be raised and they need to be given the ways and means to think digitalisation through. With digital, comes a change in their way of thinking – you have to see the world differently and this needs careful decision-making.” Christopher Mindus is also regularly called upon by universities around the world to give lectures: “We need to let go of tunnel vision and I have broken the code in order to bring the human touch back into the digital transition. With IIZI, absolutely anyone has the power to create their own apps, as it is so easy to use.”